Specialized road

A quick and intense sketch and concept blast to help Specialized define their new top of range road helmet design, following the Specialized recognizable helmet DNA, while creating a fresh look and integrating innovative features. Following the work done on the helmet, we were asked to look at apparel, and how to create a coherence between all the elements of the cycling kit.

Team members: Karson Shadley, Andy Uhm, Francois Dransart
Role: ideation, visualization.